06.03.26
From Live Sports to AI: What Defined the 2026 Upfronts
The Rain CREW attended several 2026 upfronts presentations this month in New York City. Top overarching takeaways include: 1. Live sports and events programming continue to be the anchor. Nearly every...
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05.28.26
May 2026 Media Impact Report
Image source: The Walt Disney Company In the May 2026 edition of the Media Impact Report... 2026 Upfronts recap How AI scales bias A look inside linear TV’s unexpected comeback To download...
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05.20.26
Podcast: The State of Indie Agencies
In this episode, Morgan chats with Doug Zanger, founder and editor-in-chief of Indie Agency News, about the evolution, challenges, and opportunities for independent agencies in the current marketing landscape....
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04.30.26
2026 NewFronts Recap
Image source: IAB The 2026 IAB NewFronts were held much earlier than previous years (March 23-26), and the shift wasn’t cosmetic, it reflected a market that’s always on, always optimizing, and...
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04.23.26
Podcast: How Agencies Are Navigating Fees and Transparency in Advertising
In this episode, Morgan sits down with Rain’s COO, Kyle Eckhart, and VP of Digital Media, Ryan Gilbert, to unpack the recent controversy surrounding The Trade Desk and Publicis’s partnership. The conversation...
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04.23.26
April 2026 Media Impact Report
Image source: IAB In the April 2026 edition of the Media Impact Report... Recapping the 2026 Newfronts Advertising opportunities around the NFL draft To download the full report, . Want...
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