08.07.25
AI Infusion into Paid Social
Buying paid social media effectively is challenging, to communicate hard vs. easy with AI, pushing the performance needle forward and increasing efficiency for agencies and their client partners. In the...
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08.04.25
From the Sidelines to Center Stage: Why Women’s Sports is the Ultimate Brand Opportunity
Image source: nike In an era where consumers demand more than just great products—they want purpose, representation, and relevance—women’s sports have emerged as one of the most compelling platforms...
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07.29.25
July 2025 Media Impact Report
In the July 2025 edition of the Media Impact Report... Why women’s sports is the ultimate brand opportunity AI infusion into paid social To download the full report, . Want to get the...
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07.24.25
A Guide to Direct Response Marketing
You’re scrolling through your phone at midnight, half-distracted, half-bored. Then bam… a headline grabs you: “Get 50% Off Your First Order—Tonight Only.” There’s a countdown timer, a bold...
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07.23.25
Podcast: The ForeCast with Guest Stasia Fulginiti, Director, Paid Search + YouTube, Rain the Growth Agency
In this episode, Morgan speaks with Stasia Fulginiti, Director of Paid Search and YouTube at Rain the Growth Agency. They discuss the transformative impact of AI on search, the rise of social search among...
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07.17.25
How to Create Compelling Ads for Linear TV
Creating compelling ads for linear television is a high-stakes game. With audiences bombarded by content from every direction, cutting through the noise requires more than just a flashy visual and a catchy...
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