10.29.25
Podcast: The ForeCast with Guest Will Parker, Chief Strategy Officer, Leavened
In this episode of The Forecast, host Morgan Willis speaks with Will Parker, Chief Strategy Officer of Leavened, about the intricacies of marketing measurement, particularly focusing on Marketing Mix Modeling...
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10.28.25
The Late-Night Lessons Advertisers Can’t Afford to Miss
When “Jimmy Kimmel Live” returned to the air on September 23 after a short suspension, it delivered a powerful message to advertisers—flexible media planning can pay off with big results. Despite...
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10.23.25
October 2025 Media Impact Report
In the October 2025 edition of the Media Impact Report... What advertisers can learn from the "Jimmy Kimmel Live" suspension and return to late night TV Amazon's return to Google Shopping A...
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10.07.25
Podcast: The ForeCast with Guest Kaila Vallee, EVP, Rainstorm Direct
In this episode of The Forecast, host Morgan Willis speaks with Kaila Vallee, Executive Vice President of Rainstorm Direct, about the agency's recent rebranding, the evolution of linear TV and CTV, and...
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09.29.25
HypeHer 2025 Research: Unlocking the Power of Women’s Sports Fans
In early 2025, Rain the Growth Agency leveraged their online quantitative survey tool, Mindreader™, to obtain insights about women’s sports fans and identify how engagement has evolved since an original...
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09.11.25
Amazon Quietly Retreats from Google Shopping
Note: Since this article was written, Amazon has decided to reinvest in Google Shopping. An update regarding this move will be published in the September edition of the Media Impact Report. In late...
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