10.23.25
October 2025 Media Impact Report
In the October 2025 edition of the Media Impact Report... What advertisers can learn from the "Jimmy Kimmel Live" suspension and return to late night TV Amazon's return to Google Shopping A...
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10.07.25
Podcast: The ForeCast with Guest Kaila Vallee, EVP, Rainstorm Direct
In this episode of The Forecast, host Morgan Willis speaks with Kaila Vallee, Executive Vice President of Rainstorm Direct, about the agency's recent rebranding, the evolution of linear TV and CTV, and...
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09.29.25
HypeHer 2025 Research: Unlocking the Power of Women’s Sports Fans
In early 2025, Rain the Growth Agency leveraged their online quantitative survey tool, Mindreader™, to obtain insights about women’s sports fans and identify how engagement has evolved since an original...
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09.11.25
Amazon Quietly Retreats from Google Shopping
Note: Since this article was written, Amazon has decided to reinvest in Google Shopping. An update regarding this move will be published in the September edition of the Media Impact Report. In late...
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09.04.25
2025-2026 Upfronts: Sports and Streaming Shine Amid Economic Caution
Although the 2025–2026 upfront negotiations are not yet fully complete, by early August most major network groups—including NBCUniversal, Disney, Fox and Paramount—had announced the close of their...
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08.28.25
August 2025 Media Impact Report
In the August 2025 edition of the Media Impact Report... Sports and streaming shine at the 2025-2026 upfronts Amazon's move out of Google shopping To download the full report, . Want to...
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