Insights & Updates

Here’s what’s on our minds right now.

Is Picking A President Like Picking A Product?

All the election pollsters got it wrong, but they did reveal some surprisingly important lessons for marketers.

How Trump Win Explains Future Of TV Advertising

A political pundit once said that the only poll that matters is the one on Election Day, but that belies the true difference between polling and voting: one is attitudinal, while the other is behavioral.

How Advanced Analytics Are Shaking Up TV Ad Buying

For the last 50 years, brand advertising has focused on building awareness, while direct response used its power to increase sales. But in a TV marketplace where change is constant, this dichotomy is falling by the wayside.