05.02.25
Advertising in Women’s Sports
The world of women's sports is experiencing an unprecedented explosion in growth, capturing the hearts of new fans and the attention of advertisers like never before. As viewership continues to rise, the...
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05.01.25
The Case For Marketing in Uncertain Economic Times
On April 2, the Trump Administration announced a package of tariffs on nearly every trading partner in the world, including 145% tariffs on most goods imported from China—one of America’s largest trading...
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04.29.25
April 2025 Media Impact Report
In the April 2025 edition of the Media Impact Report... The case for marketing during uncertain economic times Rethinking senior healthcare marketing Key takeaways from ShopTalk 2025 To download...
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04.28.25
Exploring Opportunities in CTV and OTT
As media consumption shifts towards streaming platforms, CTV (Connected TV) and OTT (Over-The-Top) advertising have become game-changers for brands. These digital advertising methods can sometimes offer...
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04.22.25
Why CTV Advertising Matters
Television has undergone a seismic transformation. Gone are the days when viewers flipped through channels, bound by scheduled programming and traditional commercial breaks. Today, audiences are streaming...
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04.16.25
Unlocking Show-Level Data in CTV Advertising
For years, advertisers have pushed for greater transparency in connected TV (CTV), seeking the same show-level visibility they’ve long relied on in linear TV. While major streaming publishers continue...
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