News & Insights

The latest updates and what's on our minds right now.

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02.06.25

TikTok Whiplash: How Brands Can Navigate Uncertainty

It actually happened. What consumers lamented and advertisers (and creators) feared, became a reality—at least for 12 hours—when TikTok went dark on January 18, after the Supreme Court upheld the proposed...

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02.04.25

Predictions for 2025

At the beginning of the year, we pool together predictions from Rain the Growth Agency leaders across disciplines. Some may be more bold than others, but are important to note for brands and advertisers...

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01.30.25

January 2025 Media Impact Report

In the January 2025 edition of the Media Impact Report… 2025 predictions from agency leaders How brands can navigate uncertainty with TikTok An update on sports streamer, Venu Recapping...

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01.23.25

Targeting Diverse Audiences for Brand and Customer Growth

For brands looking to increase brand awareness and customer acquisition, targeting more diverse audiences can, and should be, an integral part of their advertising strategy.  Rain the Growth Agency...

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01.16.25

(Video) Utilizing AI for Performance Max

Our paid search experts, Elliott Nelson and Sierra Ambrosek, discuss how to use Performance Max’s AI power to its full potential helping grow your visibility as a brand.

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01.13.25

(Video) Performance Max Strategy for DTC Brands

Unlock the full potential of Performance Max campaigns with insights from our in-house paid search specialists Elliott Nelson and Sierra Ambrosek. Watch as they discuss Performance Max strategy for DTC...

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