Insights & Updates

Here’s what’s on our minds right now.

A Cord-Cutting Wish List

As a TV media professional, cord-cutting fills me with an angst that, at the end of the day, I think is probably unjustified.

No Man is a Failure Who Has Stuff

Christmas (and the advertising that goes with it) doesn’t have to be hyperbolic. It doesn’t have to change your life. But there’s no need for it to be dull.

How to create online video ads that work

Not all online video ads are reaching consumers correctly. Here are some guidelines to consider when developing creative.