10.09.24
Fubo Throws the Red Flag on New Sports Streaming Service
It was only back in February in Media Impact Report #52 that we shared the news that Warner Bros. Discovery (WBD), Disney, and Fox had joined forces to create a new sports streaming service that they dubbed...
Read It
10.08.24
Dr. Squatch Partners with Rain the Growth Agency on National Media Campaign
Rain the Growth Agency, the leading independent agency merging brand and performance fundamentals, has partnered with men’s personal care brand, Dr. Squatch, to launch their new natural body wash line...
Read It
10.02.24
2024 Broadcast Upfronts Recap
The 2024 broadcast upfronts have wrapped up, with the major networks presenting four trends of note for advertisers: Linear TV rates of change (outside of sports) are flat to negative in most areas...
Read It
09.26.24
September 2024 Media Impact Report
In the September 2024 edition of the Media Impact Report… 2024 broadcast upfronts recap The latest on sports streamer Venu YouTube's new Demand Gen campaigns Q4 marketplace trends to watch To...
Read It
09.25.24
Rain the Growth Agency Recognized in 2024 AdExchanger Awards
Rain the Growth Agency has been awarded in the 2024 AdExchanger Awards for Best Use of Technology by an Agency. The award recognizes how the agency is innovating connected TV (CTV) performance advertising...
Read It
09.17.24
A Guide to Connected TV Advertising
TV habits have evolved dramatically in recent years. Viewership via streaming services continues to increase with “cord cutting” gaining popularity. According to eMarketer, It’s estimated that...
Read It