05.30.24
Brand Positioning: What It Is and Why It Matters
Countless businesses are vying for the public’s attention, so it’s critical to position your brand to stand out from the pack. But how? With so many options for consumers to choose from, you need to...
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05.28.24
TikTok at a Crossroads: The Latest Developments and What It Could Mean for Advertisers
What Happened After months of speculation, President Joe Biden officially signed a bill on April 23 that puts TikTok’s future on the line. TikTok’s parent company, ByteDance, is now pressured to either...
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05.23.24
May 2024 Media Impact Report
In the May 2024 edition of the Media Impact Report… The latest developments regarding TikTok’s future Overview of the current linear TV marketplace Navigating the cookieless future To...
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05.21.24
Understanding the Relationship Between Linear and Streaming with MRI-Simmons Cord Evolution Study
The MRI-Simmons Cord Evolution study tracks the interaction between TV, video, OTT, and streaming apps. The study is fielded and released three times per year to understand the shifting demands of TV viewers. Key...
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05.14.24
Case Study: Leveraging Metadata Optimization in Connected TV Advertising
Introduction: In the face of evolving privacy regulations and the diminishing effectiveness of traditional audience targeting, Rain the Growth Agency has been leaning into future-forward privacy by design...
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05.09.24
Two Alternative Currencies Receive Certification in Advance of the Upfronts
On April 3, two of the leading competitors to Nielsen in the TV audience measurement space–ComScore and VideoAmp—received full certification as transactional currencies by the Joint Industry Committee...
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