08.19.24
August 2024 Media Impact Report
In the August 2024 edition of the Media Impact Report… How Google's reversal on cookies calls for innovation The historic new WNBA media deal A recap of the ANA Digital & Social Media...
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08.13.24
Future of Digital Video Advertising
According to IAB, digital video ad spend is projected to grow 16% in 2024,highlighting the growing importance of the medium. As consumers increasingly favor video content for its engaging and easy-to-consume...
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08.09.24
Marketing to Baby Boomers
Understanding and effectively marketing to Baby Boomers is crucial for businesses looking to tap into one of the most economically powerful demographics. Born between 1946 and 1964, Baby Boomers are...
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08.01.24
What is Linear TV Advertising?
What is Linear TV Advertising? The evolution of advertising has been a fascinating journey, moving from simple word-of-mouth endorsements to the sophisticated, multi-channel strategies we see today. Among...
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07.18.24
The Impact of AI on the Agency World: Transforming Digital Media Campaigns
Artificial intelligence is not only transforming the digital media landscape. It’s reshaping how agencies create, manage, and optimize campaigns for their clients, while allowing for new levels of efficiency,...
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07.17.24
Applications Now Open for 2024-2025 SheScales Marketing Advisory Program
SheScales, a marketing advisory program powered by Rain the Growth Agency, has announced it is now accepting applications for its 2024-2025 cohort. This program will support a number of female-founded...
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