Unlocking growth for healthcare and wellness brands
Health & Wellness Experts
25+ Years Specializing in Healthcare and Wellness
For more than two decades, Rain has helped healthcare and wellness brands scale across every stage of growth through full-funnel, integrated creative and media advertising. From generating qualified leads for healthcare providers to propelling brand and sales outcomes for fitness, telehealth and wellness brands, Rain combines full-service capabilities with specific category expertise to drive transformational growth.
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Built for Brands Balancing Compliance, Risk Management and ROI
Healthcare and wellness are high consideration categories with complex regulations, long decision cycles, and real human outcomes. Rain has proven expertise with:
- Care systems and brands that connect and help navigate patients through their own personal care needs
- Brands that inspire greater confidence and self-assurance in their customers inside and out
- Wellness brands that enable clarity and nurture the whole person
- Platform-agnostic media strategy informed by privacy-first measurement
- Navigating regulated environments and obstacles that come with privacy and compliance
- Connecting spend to business results via a performance-minded DNA
Award-Winning, Dedicated Expertise
Our team of dedicated healthcare experts spans across strategy, media, creative, production, investment and analytics. Our leaders have an average tenure of 10 years at the agency and continue to shape and develop how Rain progressively pushes media boundaries to unlock our clients' next stage of growth. Our team's work continues to be recognized with healthcare-specific awards.
Extensive healthcare experience
Humana®
Partner In Consistent Lead-Generation Growth Since 1999
- Humana wanted to efficiently generate high-quality leads at scale in an increasingly price-sensitive marketplace.
- Rain developed a response-driven strategy, creative and media plan to reach and resonate with an ethnically diverse 65+ audience.
- Resulting campaigns span a broad range of media, anchored by a robust DRTV program, with longer video formats driving the strongest response.
- Our lead generation campaigns lowered CPAs and supported more than $100M in annual media investment.
1-800-Contacts®
Full Funnel Short-And Long-Term Growth In DTC
- The category leader needed to convert new high-value audiences while building brand awareness.
- Rain uncovered new segments with strong potential for conversion and lifetime value to drive incrementality.
- Our connections platform enabled 1-800 Contacts to further own their paid search position while ramping up awareness through linear TV, CTV, audio, and paid social.
- This led to a 60%+ increase in DTC growth and reinforced 1-800 Contacts as the preeminent provider of contact lenses.
CenterWell®
Data-Driven Local Media Planning And Buying
- CenterWell was seeking to grow overall brand awareness and efficient patient acquisition across key growth markets.
- Rain developed campaigns tailored to local media habits, market nuances, and language preferences.
- Within just two months, we ran campaigns in approximately 30 markets, setting a strong foundation for scalable patient growth.
- Collaboration with the client advanced their media measurement and attribution capabilities, resulting in a 27% increase in media-attributed new patients.
Athletic Greens®
A Strategic Converged Tv Approach Catapults Brand To $1b Unicorn Status
- Athletic Greens (now AG1) is a daily nutrition brand focused on simplifying foundational health for busy, health-conscious consumers through a comprehensive greens supplement.
- Our BrandPulse™ study found that while demand was high amongst wellness-minded audiences, overall brand awareness remained low across the broader adult population, limiting efficient subscriber growth.
- Rain designed an integrated media strategy across linear TV, CTV, YouTube, desktop and mobile that enabled the brand to achieve a 283% lower CAC and meaningful lift in both paid search and paid social performance.
- The brand ramped up further media investment to grow its subscriber base, supporting an eventual valuation of more than $1 billion.
Partnerships and Insights to Reach Patients and Consumers at Scale
Health and healthcare decisions often involve complex, non-linear customer journeys that call for multiple touchpoints across channels. Rain's longstanding media relationships enable us to reach patients and consumers at scale, combining hyper-targeted, localized media with cost-effective national reach. This ensures every impression is impactful, efficient, and builds trust. These partnerships span all aspects of media, from offline and online publisher partnerships to healthcare-specific data partnerships, allowing Rain to identify and activate impactful media—all in a privacy-safe and compliant manner.
Audience-First Strategy
Our Brand & Communications Strategy team combines proprietary research, subscription-based intelligence platforms, and AI-powered tools to develop audience-first campaign strategies. This custom research helps us align with client business outcomes, optimize creative that builds trust, and reach target audiences with precision at scale.
Senior Healthcare Trends
This report highlights consumer sentiments towards healthcare, technology, caregivers, and aging in place.
View the Report