08.20.26
August 2026 Media Impact Report
In the July 2026 edition of the Media Impact Report:
- The Marketing Impact of the 2026 FIFA World Cup
- Using AI to Optimize Converged TV
09.03.26
Amazon Is Becoming a Search Engine. Is Your DTC Strategy Ready?
For years, search marketing meant Google. Changing consumer behavior is opening up new opportunities for marketers to reach consumers who are actively searching for products and brands. According to...
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08.27.26
How Men Are Helping Fuel the Boom of Women’s Sports
For the last decade, the dominant story around women’s sports has been equity—closing the gap in investment, visibility, and respect compared with men’s leagues. But if you look at who is driving...
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08.20.26
Rain Introduces Rainwell, a Specialized Practice Helping Brands Navigate the Future of Healthy Living
New proprietary consumer research reveals shifting attitudes toward longevity, wellness and retirement, offering brands actionable insights into one of today's fastest-growing consumer markets. Rain,...
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08.06.26
Faster Insight, Same Standard: Optimizing Converged TV
Converged TV gives us a clear path into the living room: reach the household across Linear, OTT, and YouTube as one audience rather than three disconnected buys. While the strategy is sound, executing...
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07.30.26
From Viewership to Viral Campaigns: The Marketing Impact of the 2026 FIFA World Cup
For decades, the FIFA World Cup has drawn massive global audiences, but domestically in the United States, interest in the sport the rest of the world calls “football” has historically lagged. That...
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07.23.26
July 2026 Media Impact Report
In the July 2026 edition of the Media Impact Report... The Marketing Impact of the 2026 FIFA World Cup Using AI to Optimize Converged TV To download the full report, . Want to get the Media...
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