News & Insights

08.06.26

Converged TV gives us a clear path into the living room: reach the household across Linear, OTT, and YouTube as one audience rather than three disconnected buys. While the strategy is sound, executing...

07.30.26

For decades, the FIFA World Cup has drawn massive global audiences, but domestically in the United States, interest in the sport the rest of the world calls “football” has historically lagged. That...

07.14.26

In this episode, Morgan chats with Max Snow, Co-Founder & CEO of Yobi, about how explainable AI is changing the way brands understand consumer behavior on the open web. Max shares how Yobi’s behavioral...

07.09.26

For years, linear TV has been positioned as performance media’s slower sibling. Digital channels learned to optimize continuously—responding to signals as they appeared—while television remained...

07.02.26

Social platforms are increasingly looking to monetize their audience data beyond their owned-and-operated environments. Platforms like Pinterest and Meta have generated value primarily within their own...

06.25.26

In the June 2026 edition of the Media Impact Report... Social Platforms Expanding into CTV Why Linear TV Needs to Move at the Speed of Performance Media To download the full report, . Want...