01.27.26
2026 Predictions
Each year, we ask our subject matter experts to weigh in on what they expect to see in the media landscape in the coming year. Check out their thoughts and hot takes below. Rachel Baker SVP, Head of...
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01.22.26
January 2026 Media Impact Report
In the January 2026 edition of the Media Impact Report... Our 2026 predictions A new way to think about reach and frequency in media planning To download the full report, . Want to get the...
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01.15.26
Podcast: The ForeCast with SVP, Creative, Scott McClure and Creative Director, Karen Hoagland
In this episode of The ForeCast, Morgan speaks with Scott McClure and Karen Hoagland from Rain about our partnership with GlamourGals, a nonprofit focused on combating senior loneliness through intergenerational...
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12.10.25
Understanding the Impact of Nielsen’s Methodology Switch
Nielsen’s switch from a panel-based methodology to include “big data” sets is finally becoming a reality after years in the making. Nielsen has been reporting TV viewership data using both the “Panel...
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12.08.25
Rain Launches Pro Bono Creative Campaign for GlamourGals
Rain the Growth Agency, the leading independent full-service advertising agency, announced today the launch of “Where Our Gals At,” a touching new pro bono campaign developed in partnership with GlamourGals...
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12.03.25
Disney Pulls Properties from YouTube TV After Contract Dispute
Update: Disney and Google reached an agreement on November 15 that restored access to ESPN, ABC and other channels to YouTube TV’s 10 million subscribers. While details of the deal have not been made...
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