04.09.26
Podcast: The Warner Bros. and Paramount Deal
In this episode, Morgan speaks with Blair Neal-Fabian, Rain’s Media Director, about the potential acquisition of Warner Bros. Discovery by Paramount, industry implications, and future trends in streaming...
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04.09.26
Creative Diversification: The Strongest Performance Lever in Paid Social
Platforms have been telling us about it. Advertising trades have been reporting it. We’ve been shouting it from the rooftops. In today’s paid social landscape, creative is the new targeting. I...
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04.08.26
Rain Introduces CTV Performance+ to Improve CTV Buying Efficiency While Maintaining Premium Quality
New approach unlocks premium CTV inventory with improved efficiency while maintaining high performance standards for brands Rain, the leading independent full-service advertising agency, announces its...
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04.02.26
2026 Digiday Media Buying Summit Recap
The spring 2026 Digiday Media Buying Summit, like the last few years, focused on the integration of AI into both ad tech and agency workflows. Many senior leaders are pushing for increased use of AI,...
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03.26.26
March 2026 Media Impact Report
In the March 2026 edition of the Media Impact Report... Why creative is the strongest performance lever in paid social Recapping the Spring Digiday Media Buying Summit To download the full report,...
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03.10.26
TV is Dead? Long Live Converged TV!
For nearly a decade, and certainly since the explosive growth of streaming during and after the pandemic, a common refrain has been heard in the marketing community citing the death of linear TV. TV is...
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