04.08.26
Rain Introduces CTV Performance+ to Improve CTV Buying Efficiency While Maintaining Premium Quality
New approach unlocks premium CTV inventory with improved efficiency while maintaining high performance standards for brands Rain, the leading independent full-service advertising agency, announces its...
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04.02.26
2026 Digiday Media Buying Summit Recap
The spring 2026 Digiday Media Buying Summit, like the last few years, focused on the integration of AI into both ad tech and agency workflows. Many senior leaders are pushing for increased use of AI,...
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03.26.26
March 2026 Media Impact Report
In the March 2026 edition of the Media Impact Report... Why creative is the strongest performance lever in paid social Recapping the Spring Digiday Media Buying Summit To download the full report,...
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03.10.26
TV is Dead? Long Live Converged TV!
For nearly a decade, and certainly since the explosive growth of streaming during and after the pandemic, a common refrain has been heard in the marketing community citing the death of linear TV. TV is...
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03.06.26
Podcast: The ForeCast – Advertising on ChatGPT and Other AI Platforms
In this episode, Morgan speaks with Jacob Simonich, Rain’s Associate Director of Paid Search, about the impact of advertising on ChatGPT and other AI platforms, including user experience, industry trends,...
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03.05.26
CEO Jane Crisan Joins Board of Directors of Xcelerate Women
Rain, a women-led independent and growth-focused advertising agency, is proud to announce that Jane Crisan, Chief Executive Officer, has joined the Board of Directors of Xcelerate Women. The Oregon-based...
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