07.14.26
Podcast: How AI is Changing Performance Advertising
In this episode, Morgan chats with Max Snow, Co-Founder & CEO of Yobi, about how explainable AI is changing the way brands understand consumer behavior on the open web. Max shares how Yobi’s behavioral...
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07.09.26
Why Linear TV Needs to Move at the Speed of Performance Media
For years, linear TV has been positioned as performance media’s slower sibling. Digital channels learned to optimize continuously—responding to signals as they appeared—while television remained...
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07.02.26
Social Platforms Expanding into CTV
Social platforms are increasingly looking to monetize their audience data beyond their owned-and-operated environments. Platforms like Pinterest and Meta have generated value primarily within their own...
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06.25.26
June 2026 Media Impact Report
In the June 2026 edition of the Media Impact Report... Social Platforms Expanding into CTV Why Linear TV Needs to Move at the Speed of Performance Media To download the full report, . Want...
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06.16.26
AI Doesn’t Create Bias, It Scales It
AI is already helping teams move faster, uncover insights, streamline workflows, and unlock creative possibilities. The opportunity now is to pair speed and scale with ethical stewardship of this technology,...
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06.11.26
Yobi and Rain Join Forces to Deliver a New Standard in Performance-Driven Advertising
Behavioral data models replace static programmatic approaches with precision targeting at the exact moment of purchase intent Today Yobi, the leading behavioral AI company, and Rain, the leading independent...
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