08.20.26
Rain Introduces Rainwell, a Specialized Practice Helping Brands Navigate the Future of Healthy Living
New proprietary consumer research reveals shifting attitudes toward longevity, wellness and retirement, offering brands actionable insights into one of today's fastest-growing consumer markets. Rain,...
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08.06.26
Faster Insight, Same Standard: Optimizing Converged TV
Converged TV gives us a clear path into the living room: reach the household across Linear, OTT, and YouTube as one audience rather than three disconnected buys. While the strategy is sound, executing...
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07.30.26
From Viewership to Viral Campaigns: The Marketing Impact of the 2026 FIFA World Cup
For decades, the FIFA World Cup has drawn massive global audiences, but domestically in the United States, interest in the sport the rest of the world calls “football” has historically lagged. That...
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07.23.26
July 2026 Media Impact Report
In the July 2026 edition of the Media Impact Report... The Marketing Impact of the 2026 FIFA World Cup Using AI to Optimize Converged TV To download the full report, . Want to get the Media...
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07.14.26
Podcast: How AI is Changing Performance Advertising
In this episode, Morgan chats with Max Snow, Co-Founder & CEO of Yobi, about how explainable AI is changing the way brands understand consumer behavior on the open web. Max shares how Yobi’s behavioral...
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07.09.26
Why Linear TV Needs to Move at the Speed of Performance Media
For years, linear TV has been positioned as performance media’s slower sibling. Digital channels learned to optimize continuously—responding to signals as they appeared—while television remained...
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