Insights & Updates

Here’s what’s on our minds right now.

E-Commerce Quickly Disrupting Advertising, Not Just Retail

When data is at the center decision making, advertising traditions are pushed aside. Instead, there are hypotheses that are tested, measured, and verified. Anything else is a waste of time.

Trust me on this one

Advertising, like government, moves at the speed of trust.

JOY MCCAMMON JOINS R2C GROUP AS DIRECTOR OF TALENT MANAGEMENT

R2C Group, the data-driven creative and media agency, announced today that is has hired Joy McCammon as Director of Talent Management. McCammon will provide strategic direction across all aspects of human resources for the agency.