09.04.25
2025-2026 Upfronts: Sports and Streaming Shine Amid Economic Caution
Although the 2025–2026 upfront negotiations are not yet fully complete, by early August most major network groups—including NBCUniversal, Disney, Fox and Paramount—had announced the close of their...
Read It
08.28.25
August 2025 Media Impact Report
In the August 2025 edition of the Media Impact Report... Sports and streaming shine at the 2025-2026 upfronts Amazon's move out of Google shopping To download the full report, . Want to...
Read It
08.25.25
Podcast: The ForeCast with Guests Leti Milesi-Halle, Siobhan Nolan and Tevon Phomphakdy
In this episode, Morgan speaks with Rain the Growth Agency’s summer interns (Leticia Milesi-Halle, Tevon Phomphakdy, and Siobhan Nolan), as they wrap up their internships with the marketing, media planning,...
Read It
08.19.25
The Role of Emotional Storytelling in Linear TV Advertising
There’s something about a great story that sticks with you—long after the remote clicks, long after the screen fades to black. Linear TV, with all its supposed obsolescence, still holds a peculiar...
Read It
08.12.25
How to Market to Millennials
Millennials—the largest generational cohort alive today—wield immense buying power and shape market trends like no group before them. As marketers, connecting with this dynamic audience requires more...
Read It
08.08.25
DRTV Advertising vs. Traditional TV Advertising
Television has long been a well-known powerhouse for marketing, but not all TV ads are cut from the same cloth. Two major categories—Direct Response Television (DRTV) and Traditional TV Advertising—may...
Read It