11.20.25
November 2025 Media Impact Report
In the November 2025 edition of the Media Impact Report... YouTube TV and Disney's recent carriage dispute What advertisers should know about Nielsen's new methodology To download the full report, . Want...
Read It
11.17.25
Pranav Pandit Joins Rain in Newly-Created Role of EVP, Digital Marketing
Rain the Growth Agency, the leading independent and growth-focused advertising agency, announces the appointment of Pranav Pandit to the new agency role of Executive Vice President, Digital Marketing....
Read It
11.07.25
Podcast: The ForeCast with Guests Sheila Clough, Director, Integrated Media Investment, and Stasia Fulginiti, Director, Paid Search + YouTube
In this episode of The Forecast, host Morgan Willis speaks with our Director of Paid Search + YouTube, Stasia Fulginiti, and Director of Integrated Media Investment, Sheila Clough, on the late-night lessons...
Read It
11.04.25
Amazon Returns to Google Shopping in International Markets
In July, Amazon suddenly pulled all investment from Google Shopping Ads in the U.S. and internationally, catching both Google and other advertisers completely offguard. The ecommerce giant previously held...
Read It
10.30.25
Younger Gens and AI Emerge as Key Themes at Advertising Week NY 2025
Two key themes emerged through the programming at this year’s Advertising Week NY event: Gen Alpha and Gen Z are reshaping what it means to connect with brands The rise of AI as a cultural and...
Read It
10.29.25
Podcast: The ForeCast with Guest Will Parker, Chief Strategy Officer, Leavened
In this episode of The Forecast, host Morgan Willis speaks with Will Parker, Chief Strategy Officer of Leavened, about the intricacies of marketing measurement, particularly focusing on Marketing Mix Modeling...
Read It