11.12.24
Rain the Growth Agency Hires Rachel Baker as Senior Vice President, Head of Video Investment and Partnerships
Rain the Growth Agency, the leading independent full-service advertising agency, expands their media expertise with the hiring of Rachel Baker as Senior Vice President, Head of Video Investment and Partnerships....
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11.07.24
Best Practices for OTT Creative
As more consumers shift from traditional linear television to adopting streaming services, Over-the-Top (OTT) platforms have become another option for advertisers to consider for media campaigns. OTT advertising...
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11.05.24
October Events Recap
The week of October 7 was packed with wall-to-wall conferences and events from coast to coast, including Advertising Week NY, CLUB Women’s Sports, Google’s Think Lead Gen, and PDMI West to name a few....
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10.31.24
October 2024 Media Impact Report
In the October 2024 edition of the Media Impact Report… October events recap: Advertising Week NY, CLUB Women's Sports Are all media incentives programs bad? To download the full report, . Want...
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10.17.24
6 Factors Affecting the Q4 Marketplace
Declining response rates in Q2 were a global issue, not campaign-specific. However, response rates have rebounded +11% in July and another +2% in August and are trending flat for September. Unfortunately,...
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10.15.24
YouTube Video Action Upgrades to Demand Gen Campaigns
In Q2 2025, Google Ads will upgrade YouTube Video Action Campaigns (VAC) to Demand Gen, with upgrades to inventory, reach, creative flexibility and enhanced audience targeting across YouTube, discovery...
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