07.11.24
Proving Success in Women’s Sports–A Case Study
Women’s sports is not only picking up more airtime and garnering more attention, but placements in NCAA Women’s basketball and WNBA Draft programming are fueling performance across Rain the Growth...
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07.02.24
Google Marketing Live Recap: The AI Future Is Upon Us
At the end of Google’s annual Google Marketing Live (GML) event on May 21, there was one very clear takeaway: AI-powered advertising tools are here, and they’re here to stay. After demonstrating...
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06.25.24
Keys to Baby Boomer Marketing
While many digital marketers may focus their efforts heavily on younger demographics, ignoring (or at least not fully understanding) baby boomers would be a costly mistake. With substantial buying...
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06.25.24
June 2024 Media Impact Report
In the June 2024 edition of the Media Impact Report… Proving success in women's sports Google Marketing Live Recap The impact of AI on the agency world To download the full report, . Want...
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06.11.24
Our Cookieless Future: Navigating the Transition and Preparing for New Challenges
The digital advertising landscape is on the cusp of a major transformation as third-party cookies are phased out. This shift, fueled by growing privacy concerns and new regulations, presents both significant...
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06.06.24
Q2 Linear TV Marketplace Summary
Competitive Marketplace Continues into Q2 As previously reported last quarter in Media Impact Report No. 53, the linear TV marketplace remained tight in April and continues into May. The majority of cable...
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