02.27.24
February 2024 Media Impact Report
In the February 2024 edition of the Media Impact Report… A new sports streaming powerhouse and implications for advertisers The timeless relationship between brand building and sales To download...
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02.15.24
Performance Marketing and Brand Building: What’s the Right Ratio for Growth?
Performance marketing and brand building both play vital roles in growing your business. But what’s the right budget allocation for each to optimize your efforts? According to a 2023 survey from Gartner,...
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02.13.24
Case Study: Revolutionizing CTV with Custom AI Algorithms
Rain the Growth Agency partnered with Chalice Custom Algorithms to support a DTC apparel brand in driving and optimizing against both brand awareness and direct response ROAS. Our collaboration proved...
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02.06.24
May I Have Your Attention Please?
One of the hotter buzzwords in advertising today is attention. Which has led to – or perhaps is a result of – a growing industry of companies offering some version of “attention metrics.” So, let’s...
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01.30.24
Predictions for 2024
From the Times Square ball drop to the crystal ball, Rain the Growth Agency leaders weigh in with predictions for 2024. Ringing in the new year always means several time-honored traditions: From the...
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01.24.24
January 2024 Media Impact Report
In the January 2024 edition of the Media Impact Report… Our predictions for 2024 Is attention the golden metric? Revolutionizing CTV with custom AI algorithms To download the full report, . Want...
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