08.29.23
Twitter Rebrands to X
He’s done it again. On July 23, Elon Musk, the much-maligned still-somewhat-new owner of Twitter, officially rebranded the social platform to “X.” The announcement came suddenly, with a series...
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08.24.23
August 2023 Media Impact Report
In the August 2023 edition of the Media Impact Report… Twitter rebrands to X An update on Threads Takeaways from the ANA Digital & Social Media Conference To download the full report, .
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08.15.23
Adapting to AI: Searching in an Evolving Environment
As search evolves with the introduction of AI-powered user functionalities, so will the approach to advertising. For over 20 years, how humans leverage search engines has changed drastically. In response,...
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08.08.23
For Women’s Sports Fans, Content is Queen
Sponsorship deals for female athletes grew 20% year-over-year in 2022. Brands raised spending on amateur athletes by 102% last year through NIL deals. Engagement from female athlete sponsorships jumped...
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08.01.23
Top 3 Takeaways from Meta’s Performance Marketing Summit
Meta’s Performance Marketing Summit, held in San Francisco in June, could’ve been turned into a party game: take a sip of your drink every time you hear “AI.” The irony about so much AI talk...
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07.26.23
Meta Drops Threads, the Diss Track to Twitter
What happened: On July 6, millions of users flocked to the Threads platform, Meta’s newest Twitter (now X) contender, seemingly overnight. By Friday, July 7, Meta CEO Mark Zuckerberg reported that the...
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