10.10.23
Fighting & Winning the Battle Against Made for Advertising Sites
In today’s digital advertising landscape, the importance of making every advertising dollar count cannot be overstated. As a result, the topic of made for advertising (MFA) sites has dominated the conversation...
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10.03.23
Video in 2023: Impact of Strikes, Consumption Trends and More
I’m writing this as I stare at the focal point of my living room – our family television. Many hours have been spent in front of this device by our family of four, watching everything from World Cup...
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09.28.23
September 2023 Media Impact Report
In the September 2023 edition of the Media Impact Report… Video in 2023: impact of Strikes, consumption trends and more Winning the fight against made for advertising sites To download the...
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09.13.23
For Brands Looking for Growth, Investing in Women’s Sports is More than Just a Feel Good Play
Off the heels of the record-breaking FIFA Women’s World Cup to discussions of pay equity - now, more than ever, consumer eyes are on women’s sports. As a former professional athlete myself, and now...
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09.12.23
Exploring the ANA Digital and Social Media Conference: Insights and Takeaways
We recently had the privilege of attending the ANA Digital and Social Media Conference in Carlsbad, California. This event offered a diverse array of topics that captured the rapidly evolving landscape...
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09.07.23
Hanging On By A Thread: Will the New Threads Updates Help Combat the Usage Decline?
The reviews are in, and after a successful launch of securing 100 million users in five days, did Threads hit its peak already? The platform is down from its height of 44 million active daily users...
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