04.02.24
Embracing the Untapped Potential of News in Digital Video
Last month’s The Trade Desk Forward ‘24 event was capped with an interesting discussion around the relationship between quality news journalism and the news media business. Lou Paskalis, Chief Strategy...
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03.26.24
March 2024 Media Impact Report
In the March 2024 edition of the Media Impact Report… Embracing the untapped potential of news in digital video A look into this year’s Q1 linear TV Marketplace 2024 consumer trends To...
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03.19.24
Practical Strategies for Integrating Performance Marketing and Brand Building
Our approach to a cohesive marketing strategy, what we call Transactional Brand Building, involves aligning performance marketing and your branding efforts - ultimately driving sales while simultaneously...
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03.14.24
5 Brand Marketing Trends to Track in 2024
Consumer behavior and preferences aren’t static. So brands that embrace innovation and incorporate the latest strategies will be better positioned to connect with their target audience, build brand loyalty,...
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03.12.24
Ten Years Later, “The Long and Short of It” Research Still Rings True Today
In 2007, two British marketing experts—Les Binet, Head of Effectiveness at adam&eveDDB, and Peter Field, marketing consultant for the International Practitioners of Advertising—released a landmark...
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03.07.24
Disney, Fox, and Warner Bros. Discovery Create a New Sports Streaming Powerhouse. Will it be a Game Changer?
In early February, three of the largest traditional media companies announced a joint venture to launch a new sports streaming app. There is still much we don’t know about the new service, but one thing...
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