09.12.24
What is DRTV Advertising?
DRTV advertising refers to any television advertising that asks consumers to respond directly to the company — typically through calling a toll-free number, texting a shortcode, or visiting a website....
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09.06.24
How to Effectively Market to Generation X
Generation X, squeezed between Baby Boomers and Millennials, is often overlooked. However, it’s a generation that represents a significant and valuable segment of the market. This demographic, born...
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08.29.24
ANA Digital & Social Media Conference Recap
Rain the Growth Agency was on-hand for the ANA 2024 Digital & Social Media conference in Los Angeles, California. The conference covered many topics while generally focusing on how to unlock brand...
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08.27.24
WNBA Inks Historic Media Deal
Fresh off their highest-rated ever All-Star Game broadcast, the WNBA has closed a record-setting media rights deal that will carry them into the next decade. On July 24th, the WNBA announced a new media...
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08.23.24
Google’s Reversal on Cookie Deprecation Should Drive Further Innovation
In late July, Google announced it will no longer sunset third-party cookies, despite years of assurances to the advertising industry and government regulators that this change was imminent. This reversal...
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08.21.24
Rain the Growth Agency Partners with Chalice AI to Optimize Audience Targeting
Rain the Growth Agency, the leading independent performance advertising agency, has partnered with Chalice AI, a leader in AI-driven marketing solutions, to deliver optimized audience targeting solutions...
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