01.09.25
(Video) How Do You Create a YouTube Strategy that Works?
Our Director of Paid Search + YouTube Stasia Fulginiti and Associate Director of Paid Search Jacob Simonich discuss how to craft a YouTube strategy that reaches your target audience and drives them toward...
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12.13.24
A Guide to Online Video Ads
If your brand isn’t leveraging online video ads, you’re missing out on a huge opportunity. The explosion of video consumption has transformed how businesses connect with their audience. This guide...
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12.11.24
(Video) How Do You Develop High Performing Content for YouTube?
Our Director of Paid Search Stasia Fulginiti and Associate Director of Paid Search Jacob Simonich discuss expert strategies for crafting content that captures attention and drives real, measurable growth.
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12.10.24
The Currency of Trust in Agency-Client Relationships: A Foundation for Thriving in a Fragmented Media Landscape
In recent years, the advertising industry has faced a surge in practices that undermine transparency, efficiency, and ultimately, trust. Complex programmatic systems, the rise of principal media and “Made...
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12.05.24
Google Brandformance LA Recap
In late October, Google hosted members of the Rain the Growth Agency team for Brandformance LA, an event about their tools and technology that can be leveraged to drive brand and performance outcomes. Following...
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12.03.24
What Paramount and Nielsen’s Contract Dispute Means for the Future of Alternative Media Currencies
A major battle in the media currency wars is underway between two heavyweights in the media world: Paramount and Nielsen Research. On one side we have Paramount, one of the largest media conglomerates...
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