If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised glare of "invidere" (Latin for "to look with malice").
Insights & Updates
If the FCC succeeds in decoupling set-top boxes from cable providers, what impact will that have on addressable TV?
In Part Two of this series, learn what URL hijacking is, how to identify when it’s happening to you, and how to go about protecting your brand.
If affiliate marketing is part of your paid-search strategy, there is a 29% chance that one of your affiliates is stealing valuable Web traffic by hijacking URLs.