06.03.25
Welcome to the Tasting Menu: AI Search Is Curated, Not Crawled
Back when we said "AI is eating search", we weren’t trying to be dramatic—we were sounding the alarm. Traditional, keyword-first strategies? They’re relics. Consumers are no longer patiently waiting...
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05.29.25
May 2025 Media Impact Report
In the May 2025 edition of the Media Impact Report... Recapping the upfronts and newfronts Navigating a tight linear TV marketplace What you need to know about the Google antitrust case To...
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05.13.25
Rethinking Senior Healthcare Marketing
The disconnect between how seniors perceive themselves and how they’re portrayed in media represents one of the greatest missed opportunities in modern marketing, particularly in healthcare advertising....
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05.06.25
Key Takeaways from ShopTalk 2025
Shoptalk 2025, held in Las Vegas, once again brought together thousands of retail leaders to discuss what consumers expect from brands in today’s world. We recap our key takeaways from this year’s...
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05.05.25
Key Terms in Linear TV Advertising
Linear TV advertising can feel like navigating a maze. There's a lot to unpack, and if you’re not familiar with the terminology, it’s easy to feel like you’re fumbling in the dark. But don’t worry—we’re...
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05.05.25
Podcast: The ForeCast with Guest Adam Heimlich, CEO of Chalice AI
In this episode of The ForeCast, Morgan speaks with Adam Heimlich, co-founder and CEO of Chalice Custom Algorithms, a technology startup providing custom AI-driven advertising and marketing solutions....
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