06.20.25
How Linear TV Advertising Complements Digital Campaigns
Modern marketing is an intricate dance. On one side, we have the age-old approach of linear TV—a medium known for its sweeping appeal and emotional impact. On the other, there’s digital advertising,...
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06.18.25
The Power of Programmatic Video Advertising
In a digital world driven by visuals, video advertising has become an indispensable tool for brands to connect with audiences. Enter programmatic video advertising: a groundbreaking approach that automates...
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06.17.25
Navigating a Tight Linear TV Marketplace
The linear TV marketplace has remained steadily competitive in 2025 making it challenging for advertisers to achieve and retain growth. While there have been concerns around consumer spending potentially...
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06.10.25
Google Antitrust Case: What It Means for Advertisers
In January 2023, the U.S. Department of Justice (DOJ) brought a federal antitrust case against Google accusing the tech giant of monopolizing the ad tech market in violation of the Sherman Antitrust Act...
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06.05.25
Recapping the 2025 Upfronts and Newfronts
Image Source: Amazon 2025 Upfronts This year’s overarching theme: live content is still paramount but the focus on interactivity, personalization and commerce, all powered by AI, took center stage. NBCUniversal ...
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06.03.25
Podcast: The ForeCast with Guest Pilaar Terry, Managing Partner and COO of POV Agency
In this episode of The ForeCast, Morgan speaks with Pilaar Terry, Managing Partner and COO of POV Agency, a boutique strategic communications agency that reimagines how PR and communications are done and...
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