11.16.23
November 2023 Media Impact Report
In the November 2023 edition of the Media Impact Report… Key themes and takeaways from Advertising Week NY - automated creative, CTV measurement, diversity-driven disruption and more The details...
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11.14.23
The Alternative Currency Race Heats Up with JIC Certification
The race to adopt currencies to complement—or replace – industry leader Nielsen just passed a critical milestone on September 20. The Joint Industry Committee (JIC) granted “conditional certification”...
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11.09.23
Taking a Stand: How Consumers View Brand Activism
Rain the Growth Agency recently conducted a study to explore how consumers perceive the importance of brands taking a public stance on environmental, social and political issues to gain a better understanding...
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11.07.23
Reviewing the Digiday Media Buying Summit: Insights & Key Learnings
The 2023 Digiday Media Buying Summit was held in Naples, Florida, in early October which held an intimate, yet condensed group of industry and agency leaders, with a tight agenda to cover the most pressing...
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11.02.23
Charter Communications Carriage Dispute with Disney Gives Birth to a New “Bundle” of Joy
Carriage fee disputes between broadcasters and multi-channel video programming distributors (MVPDs), (cable operators like Xfinity and Spectrum; satellite operators like Dish and DirecTV) are nothing new,...
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10.31.23
October 2023 Media Impact Report
In the October 2023 edition of the Media Impact Report… Charter Communications' carriage fee battle with Disney Results from our consumer worldview study The alternative currency race heats...
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