01.04.24
How to Integrate Performance Marketing with Brand Building
In the ever-evolving landscape of digital marketing, two crucial strategies have long been in every marketer's toolkit: performance marketing and brand building. Traditionally, these two strategies...
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12.13.23
Buckle Up: The Golden Bachelor is Just the Beginning
Whether or not you’re already a fan of The Bachelor franchise, the popularity of The Golden Bachelor has been hard to miss. In fact, its debut telecast and rebroadcast drew 11.68 million viewers, the...
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12.12.23
SheScales Program Announces 2023-2024 Cohort
Four participants to receive marketing advisory support through 2024 SheScales, a marketing advisory program powered by Rain the Growth Agency, has selected four female-founded companies to participate...
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12.08.23
New Research Uncovers Women’s Sports Viewership Trends
Rain the Growth Agency, the leading independent and female-led performance advertising agency, has published new research that explores women’s sports viewing and consumption habits and what content...
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12.06.23
Recapping Advertising Week New York: Key Themes and Takeaways
Rain the Growth Agency had a number of CREW attend AWNY, October 16-19, to capture the latest insights on creative and media trends in the advertising world. We recap the key themes from some of the informative...
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11.21.23
National Women’s Soccer League Announces a Record-Setting Broadcast Contract and New Partners Beginning in 2024
November 11 marked the end of another successful season for the 11-year-old National Women’s Soccer League (NWSL). The NWSL championship match between the OL Reign (Seattle) and the NY/NJ Gotham FC featured...
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