07.20.23
July 2023 Media Impact Report
In the July 2023 edition of the Media Impact Report… Unlocking the power of female athletes as social influencers How paid search is evolving with AI What brands need to know about Instagram's...
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07.19.23
Supply Path Optimization, CTV and Measurement Discussed at Programmatic I/O
Programmatic I/O 2023 was held for the second time in Las Vegas at the MGM Grand since returning from the pandemic. While the usual topics such as CTV and data were discussed, this year’s event expanded...
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07.18.23
Applications Now Open for 2023-2024 SheScales Marketing Advisory Program
SheScales, a marketing advisory program powered by Rain the Growth Agency, has announced it is now accepting applications for its 2023-2024 program. The program will support up to three female-founded...
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07.12.23
Using Generative AI in Advertising: Insights from an Agency CTO
Artificial intelligence (AI) has made significant strides in recent months, capturing the attention and curiosity of the public with the realization of the potential impact on various industries, including...
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07.06.23
NewFronts 2023: AI, Data, and Diversity
NewFronts 2023 Summary The presentation topics for NewFronts 2023 alternated between the eye-catching content that draws viewers in, and the less flashy (but still critical) digital tools used for targeting,...
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06.28.23
2023 Upfronts Recap
The 2023 upfronts presentations took place in May, amidst a writers’ strike and an economic downturn. This required network groups to think creatively about how to serve up and present content to agency...
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