02.21.23
Awareness vs. Momentum: How to Measure Real Brand Health
“Do you know me?” Is that enough for marketers to be asking in their advertising tracking? Given the digital media-heavy experience economy we live in, shouldn’t a better question be, “how do...
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02.16.23
Boomer Digital Shopping Behavior: Forever Changed by the Pandemic?
Use of digital shopping tools increased significantly—particularly search—but one consequence is weakened boomer brand loyalty Recent research on boomer digital attitudes and behavior indicates that...
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02.14.23
OOFOS Wins Viewers During 2023 NCAA College Football Championship
ESPN reported that an average of 17.2 million viewers watched the Georgia Bulldogs beat the TCU Horned Frogs in this year’s NCAA College Football (NCAAF) championship game, reinforcing high television...
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02.09.23
Rain the Growth Agency Strengthens Leadership with Executive Promotions, New Hires
Jane Crisan Promoted to CEO, Rylan Malerbi Joins as CFO, Michelle Cardinal Transitions to Chairwoman Rain the Growth Agency, the leading independent, fully integrated DTC advertising agency, has announced...
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02.08.23
Seizing Opportunities in CTV and OTT
One of the most compelling trends surfacing in early 2023 is that “subscription OTT streaming will reach one-half of time spent with linear TV in the U.S., but platform ad spend will be one-sixth of...
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02.02.23
Streaming Takes Center Stage at CES 2023
Despite the abnormally cold and rainy weather, the Consumer Electronics Show (CES) is my favorite way to kick off the year. Technology movers and shakers from all over the world converge on the Las Vegas...
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