12.06.22
Is Twitter Still a Viable Ad Platform under Musk Ownership?
When Elon Musk took ownership of Twitter on October 27, advertising made up 92% of the platform’s revenue in the first half of 2022. Since the takeover, Musk has done little to assure advertisers that...
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11.30.22
November 2022 Media Impact Report
In the November 2022 edition of the Media Impact Report… An in-depth breakdown of the turmoil at Twitter Takeaways from the Digiday Fall Media Buying Summit Advice for DTC marketers in uncertain...
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11.17.22
1-800 Contacts Delivers Authentic Customer Stories in New Campaign
Rain the Growth Agency helps launch integrated campaign across channels PORTLAND, OREGON— November 17, 2022 — Rain the Growth Agency, the leading independent, performance-minded, fully integrated...
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11.16.22
SheScales Announces 2022 Cohort
Three participants to receive marketing advisory support through 2023 PORTLAND, OREGON— November 16, 2022 — SheScales, a marketing advisory program powered by Rain the Growth Agency, has selected...
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11.10.22
The New Normal – Opportunities for Brands
In our last edition of the Media Impact Report, we shared some trends affecting the U.S. consumer— but what do these conditions mean for brands? Consumers are undoubtedly looking for a lifeline to help...
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11.09.22
Netflix with Ads: The Time Has Come
For years, there have been expectations that Netflix would eventually go with an ad-supported option. I remember listening to my favorite media podcast (shout out to eMarketer) after the first earnings...
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