07.28.22
July 2022 Media Impact Report
In the July 2022 edition of the Media Impact Report… An upfronts update A look into how OTT growth is shifting to older consumers The strategic partnership between Rain the Growth Agency and...
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07.19.22
Targeting Diverse Audiences for Growth
For brands looking to increase brand awareness and customer acquisition, targeting more diverse audiences can, and should be, an integral part of their advertising strategy. Rain the Growth Agency has...
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07.12.22
Currencies, Clean Rooms, and the Up/Newfronts
Last month, our media team participated in the Upfront and Newfront presentations. These events represent updates from our media partners including new programming, attribution partnerships, distribution...
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07.06.22
Stream On: The 2022 NewFronts Trending Topics
The Interactive Advertising Bureau (IAB) NewFronts, similar to television’s Upfronts, is an annual event showcasing publishers’ upcoming programming and “new” viewing formats to ad buyers. This...
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06.29.22
Rain the Growth Agency Announces New Women’s Reproductive Healthcare Benefit
Agency to cover travel to Oregon for healthcare services Rain the Growth Agency, a leading independent, full-service DTC advertising agency, has announced a new women’s healthcare benefit allowing employees...
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06.21.22
Upfronts Recap 2022-2023
Overall Themes: Content was the number one theme across the board, with each network group touting the success and breadth of current content. There has also been a reinvigorated focus on diversity...
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