09.13.22
Conference Takeaways: 2022 ANA Digital & Social Media Conference
The 2022 ANA Digital & Social Media Conference captured discussions from leading marketers about the latest in digital technologies, leveraging industries like gaming, and navigating measurement across...
Read It
09.01.22
Female Boomers—Trends Shaping Buying Behaviors
As part of a partnership with OWL Research Partners, we’re tracking trends affecting baby boomer consumers. This month’s issue highlights market forces and influences observed from recent months specific...
Read It
08.25.22
August 2022 Media Impact Report
In the August 2022 edition of the Media Impact Report Trends shaping female boomer buying behaviors Takeaways from the ANA Digital & Social Media Conference Predictions why Google is postponing...
Read It
08.18.22
Conference Takeaways: Programmatic I/O Las Vegas
Programmatic I/O brings the digital marketing industry together for updates and/or actionable insights for the programmatic ecosystem. Below are the main takeaways from the 2022 conference hosted in Las...
Read It
08.16.22
Media Consumption Trends: OTT Growth Shifts to Older Consumers
OTT and streaming video consumption continues to grow as consumers across age groups shift their video viewing habits. While that may not surprise you, who is driving that growth might. Early Growth...
Read It
08.03.22
Marketplace Notes: Upfronts Update
By Robin Cohen, EVP Integrated Media Investment and Planning and Staci Otterson, VP Integrated Media Investment After a correction year in 2021-2022, the upfront TV marketplace began to stabilize as...
Read It