News & Insights

The latest updates and what's on our minds right now.

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03.03.22

SheScales Path to Scale Webinar: Celebrating Female Founders

SheScales, founded by Rain the Growth Agency co-founder + CEO Michelle Cardinal, is hosting a webinar as part of its Path to Scale webinar series. SheScales Path to Scale: Celebrating Female Founders Mar...

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02.28.22

Senior Health Care: Are Wearables the Key to Better Health and Happiness?

We’ve been faced with more than our fair share of challenges over the past few years–but meeting and exceeding them can also be beneficial to our mental and physical wellbeing. Wearables, generally...

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02.15.22

A DTC Creative’s Report on the State of OTT

Sometimes, things change so slowly, you hardly notice. And sometimes they change so quickly, your head spins. Welcome to the new world of OTT. If I had to sum up the state of advertising DTC brands on...

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02.02.22

Rain the Growth Agency Expands Digital Capabilities

Fully integrated DTC practice adds strength and expertise to digital media, strategy and analytics teams Rain the Growth Agency, the leading independent, full-service DTC advertising agency, is expanding...

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02.01.22

February 2022 Media Impact Report

In the February 2022 edition of the Media Impact Report... Over-the-top (OTT) consumption has continued to grow, offering new avenues to reach consumers with targeted messaging Ways adtech platforms...

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01.13.22

Social Media Trends & Takeaways: How to Read the Numbers

By Jennifer Eenigenburg, VP, Digital Media and Shuree Jones, Director, Paid Social The pandemic has continued to encourage consumption of social media content across social platforms, as exhibited by...

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