News & Insights

The latest updates and what's on our minds right now.

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05.26.21

Media Impact Report #26 | Advertising Marketplace Updates

To download Media Impact Report #26, . In this edition: Our media team provides highlights of the 2021 NewFronts, commonly known as the digital version of the Upfronts The IAB Podcast Upfront...

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05.20.21

Rain the Growth Agency Adds First Chief Investment Officer to Leadership Team

Rain the Growth Agency, the leading independent, full-service advertising agency for direct-to-consumer brands, is proud to announce Mark Brown as the company's first Chief Investment Officer. This...

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05.07.21

How USAA Shot Its New Ad Campaign Remotely

Like many companies with an extensive advertising presence, USAA, the financial services and insurance company serving the needs of military members, veterans, and their families, ceased in-person production...

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04.26.21

Media Impact Report #25 | Advertising Marketplace Updates

To download Media Impact Report #25, . In this edition: iOS 14.5 is scheduled to launch the week of April 26. Along with new features, Apple’s App Tracking Transparency (ATT) will be deployed,...

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04.19.21

Rain the Growth Agency Partnership with OOFOS Expands to Full AOR

As of January, Rain the Growth Agency, the leading independent, direct-to-consumer advertising agency, has been recognized as the full-service agency of record for OOFOS, the global leader in recovery...

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03.31.21

Cerebral Expands Rain the Growth Agency’s Cohort of Telehealth Accounts

Rain the Growth Agency, the leading independent advertising agency built to scale direct-to-consumer brands, has been awarded the TV media planning and buying duties for Cerebral, as of January 2021. The...

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