01.05.22
Viewing Pleasures: Best Practices for Your OTT Creative
By Jennifer Eenigenburg, VP, Digital Media and Nat Jones, Digital Creative Director Savvy marketers today can take advantage of the digitization of the small screen and the increased usage of CTV devices,...
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12.20.21
Remote or Paris, How about Both?
It’s been 21 months since our company went remote. I would not have believed three years ago we would successfully be operating a high-demand client service business remotely, but we have adapted into...
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12.20.21
One Last Push: How to Boost Holiday Sales
E-commerce spending overall this year has outpaced 2020. We predicted that holiday shopping would kick off even earlier this year, which we saw came to fruition as reported by Adobe. U.S. consumers spent...
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12.16.21
Rain the Growth Agency Supports U.S. Committee for Refugees and Immigrants
Rain the Growth Agency, the leading independent, full-service DTC advertising agency, is pledging support to the U.S. Committee for Refugees and Immigrants this holiday season. The 111-year-old non-profit...
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12.07.21
Will Boomers Redefine Retirement by Stepping Up and Giving Back?
Given the sheer size of this growing demographic, Baby Boomers have had an impact on every decade since the 1960s. From the counterculture of the Hippies in the 60s who helped end the Vietnam war and...
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11.30.21
Senior Segmentation: The Boomer Silver Tsunami
With the roughly 10,000 Baby Boomers turning 65 every day from 2011 through 2029, this demographic represents a large and influential segment of society totaling roughly 70 million people who are expected...
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