11.10.21
Why Brands Should Embrace the New Wave of Older Audiences
Advertising has always had an obsession with youth. Countless brands align themselves with Millennials through "youth-marketing" in the hopes of capturing the attention of the most culturally relevant...
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10.28.21
The Case for “Always On” Media
In a year with so much change and brands pulling on and off media, what is the impact to a brand of making knee jerk reactions regarding media flighting? In trying to navigate all these changes, how does...
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10.21.21
Media Impact Report #30 | Advertising Marketplace Updates
To download Media Impact Report #30, . In this edition: Some retail foot traffic levels have stabilized, while new shopping behaviors may be here to stay Our digital team outlines how iOS 15...
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09.24.21
Media Impact Report #29 | Advertising Marketplace Updates
To download Media Impact Report #29, . In this edition: Our media team's coverage of the key themes from the Fall Podcast Upfront How iOS 15 privacy updates are impacting targeting TikTok...
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08.13.21
Media Impact Report #28 | Advertising Marketplace Updates
To download Media Impact Report #28, . In this edition: Our media team's explanation for the shift in consumption of the Olympics Three media trends that will have lasting implications for advertisers ...
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08.05.21
EY Announces Michelle Cardinal as an Entrepreneur Of The Year® 2021 Pacific Northwest Region Award Winner
Ernst & Young LLP (EY US) today announced that CEO and Cofounder Michelle Cardinal of Rain the Growth Agency was named an Entrepreneur Of The Year® 2021 Pacific Northwest Region Award winner. The...
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