04.05.22
Marketing to Boomers: Developing Content that Resonates
Given the sheer size and buying power of this consumer segment, Boomers have long been the targets of marketing. However, what worked in the past to appeal to the “Me” Generation may not be as applicable...
Read It
03.29.22
New Guide Explores OTT Basics, Demographic Groups and Advertising Forecasts
Guide from Rain the Growth Agency delves into trends and opportunities in over-the-top streaming video PORTLAND, OREGON— March 29, 2022 — Rain the Growth Agency, the leading independent, performance-minded,...
Read It
03.24.22
March 2022 Media Impact Report
In the March 2022 edition of the Media Impact Report... We share insights & research on how to develop content that resonates with Boomers Highlights from an interactive session about empowering...
Read It
03.22.22
Updates: Planning for a Cookieless Future
Adtech platforms are preparing for the elimination of cookie data for audience targeting and measurement with timing for the “death of the cookie” expected by the end of 2023, when Google has stated...
Read It
03.15.22
Video Media Consumption Trends
By Nora Cortez, Director, Media Planning, and Sarah Atta, Digital Video Director As traditional linear TV viewership has waned for many audiences, over-the-top (OTT) consumption has continued to grow,...
Read It
03.09.22
How Brands Can Drive Culturally Diverse Engagement
By Julia Shabow, Associate Market Research Analyst Multicultural consumers are the fastest-growing population in the United States. This audience makes up 41% of the population and represents over $4...
Read It