10.27.22
October 2022 Media Impact Report
In the October 2022 edition of the Media Impact Report… Opportunities for brands in a challenging economy What you need to know about Netflix's ad-supported tier A recap of Advertising Week...
Read It
10.12.22
How Inflation, Polarizing Politics and Global Instability are Influencing U.S. Consumers
Learning to function amid global instability and a cacophony of bad news has left the U.S. consumer in a state of bewildered exhaustion. As a result, consumers are reevaluating and reconciling their personal...
Read It
10.05.22
Midterm Election Update
Ad spends and political action heats up ahead of the midterms—what does it mean for advertisers? In the 2018 midterm election cycle, total spend behind political and issue advertising hit $3.96 billion,...
Read It
09.22.22
September 2022 Media Impact Report
In the September 2022 edition of the Media Impact Report… Ad spend and political action is heating up ahead of the midterms—what does it mean for advertisers? How domestic and global economics...
Read It
09.21.22
Rain the Growth Agency Partners with Fitness Leader barre3
Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has announced a new client partnership with barre3, a boutique fitness company with more than...
Read It
09.15.22
Google Postpones Cookie Deprecation
Cookies: marketers love them. Your friends hate them. Cookies will remain in the driver’s seat in digital targeting and attribution for at least two more years. Last month, Google surprised the Internet...
Read It