03.16.23
Department of Justice Sues Google
In late January, the U.S. Department of Justice (DOJ), in conjunction with the Attorneys General of eight states, filed a civil antitrust lawsuit against Google, alleging Google has monopolized the digital...
Read It03.15.23
Rain the Growth Agency Forges New Client Partnerships with 1-800-Flowers.com, Lume, Rothy’s
The full-service agency announces engagements with DTC leaders Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has partnered with 1-800-Flowers.com®,...
Read It03.09.23
Could ChatGPT Take Over Advertising?
ChatGPT by OpenAI is the latest in AI tech and is all the buzz from college students to tech giants such as Apple, Google, and Microsoft. With more than 100 million users to date, it’s only a matter...
Read It03.02.23
The Big Game Ads That Turned Viewers Like Me Into Big Softies
America’s marquee football contest occurred at the perfect time for all of us as the nation grapples with economic challenges, more mass shootings, UFOs, and constant updates of devastation around the...
Read It02.23.23
February 2023 Media Impact Report
In the February 2023 edition of the Media Impact Report… Implications of ChatGPT technology in media and advertising Details on the Department of Justice's case against Google Big Game ad...
Read It02.23.23
Rain the Growth Agency Names Mark Yesayian First Chief Strategy Officer
Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has announced the promotion of Mark Yesayian to Chief Strategy Officer. In this new role, he...
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