03.26.21
Media Impact Report #24 | Advertising Marketplace Updates
To download Media Impact Report #24, . In this edition: Linear TV is in high demand, so advertisers need to plan ahead and secure inventory in advance. The Upfronts will continue through May,...
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02.23.21
Virtual Event Recap: Reach Back As We Rise
How can Black talent break into the advertising industry and how can allies provide support? Panelists shared their stories of breaking into the industry and professional tips. We have found that Black...
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02.19.21
Media Impact Report #23 | Advertising Marketplace Updates
To download Media Impact Report #23, . In this edition: Facebook has shortened attribution windows ahead of the iOS 14.5 rollout, resulting in fewer reported conversions in the platform. Linear...
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02.17.21
Mercari Registers Increase in Brand Equity from Big Game Ad
Mercari, the popular online marketplace, registered measurable growth in brand equity after the Big Game on February 7, 2021. According to The Harris Poll’s website, the 2021 Brand Bowl Index “reveals...
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02.08.21
Rain the Growth Agency partners with Calibrate to Pioneer Metabolic Health
Rain the Growth Agency, the leading independent, direct-to-consumer advertising agency, has partnered with Calibrate, a female-led and female-backed digital metabolic health business with the mission to...
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01.29.21
Rain the Growth Agency Secures Mercari as Presenting Sponsor of SHAQ Bowl Pre-game Extravaganza
Independent, direct-to-consumer advertising agency Rain the Growth Agency has aligned its client Mercari, the popular online marketplace that connects millions of people across the U.S. to exchange items...
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