08.04.20
Media Impact Report #17 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #17, . In this edition: Sports fans are loyal viewers and eager for the return of live sports. Ad-supported OTT is gaining more viewers, with 78% of U.S. consumers willing...
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07.28.20
An open letter to Black professionals: You were never the impostor
Ten years ago, in my very first management role at a large consumer packaged goods company, an employee who reported to me (and who had also applied for the same role) asked me, in front of my entire team,...
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07.23.20
Sports Fans Are as Loyal as They Come
What happened to the loyal sports fans when COVID-19 caused all activities to come to a grinding halt? The cancellation of live sports was very upsetting to many fans and created a massive hole in many...
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07.20.20
The Low-Risk Decision To Pause Facebook
Pausing advertising on Facebook can look risky. Facebook has become the marketing lifeblood of a long tail of small businesses while serving as an efficient platform for larger brands to connect to millions...
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07.17.20
Media Impact Report #16 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #16, . In this edition: Our agency's POV on Facebook, and the ensuing boycott amongst major advertisers, the latest media consumption stats for TV and Audio, and a NewFront...
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07.10.20
Media Impact Report #15 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #15, . In this edition: Our agency's POV on Facebook, and the ensuing boycott amongst major advertisers, the latest media consumption stats for TV and Audio, and a NewFront...
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