07.16.14
Pay for Performance TV – Ignore the Hype, Embrace the Opportunity
No risk! Guaranteed! Cheap! These are just a few of the colorful descriptions I’ve heard about PITV, known these days as pay for performance TV. As a seasoned leader in the pay for performance world,...
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05.22.14
The Sky is Definitely Not Falling
Programmatic TV buying – the term pops up everywhere and the reactions to it are decidedly mixed. Bathed in spectral light, it’s received with both Chicken Little-esque disaster overtones and euphorically...
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