04.12.16
R2C Group Hires David Maher as Chief Financial Officer
PORTLAND, Ore. – April 12, 2016 – R2C Group announced today that it has hired David Maher as Chief Financial Officer. Maher will oversee the finance and business operations, including budgeting and...
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04.07.16
Programmatic TV Buying: The Difference Between What’s Said and What’s Heard
I’ve been waiting patiently for a revolution in the media business and preparing for the inevitable shift to programmatic TV buying. It’s been a long wait that I believe will last for quite a while...
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04.04.16
Chris Peterson Re-Joins Rain as Managing Partner
SAN FRANCISCO, CA – April 4, 2016 – R2C Group announced today that former Managing Partner Chris Peterson has re-joined the agency. Peterson, who held the same title from April 2008-December 2012,...
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03.07.16
Can Advertising Solve The Battle Of The Set-Top Cable Box?
Have you been following the debate around giving consumers more choices for their set-top cable boxes? The Federal Communications Commission (FCC) has only just opened up the debate for public comment,...
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02.23.16
An Innovative Thought About Innovation
To make a successful movie today, you don't need to be innovative. You need to have a great script, strong acting and engaging photography. Yes, there were thousands of technical and artistic innovations...
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02.11.16
What’s the value of TV ads in a digital age?
A lot of the impact shows up in search marketing results and other online channels. Good news folks. People are still watching TV. In fact, there’s a sweet little renaissance going on as consumers...
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