07.01.16
Putting Online Video Advertising In Context
By 2018, eMarketer projects that cord-cutters and “cord-nevers” will represent around 20 percent of the U.S. population, while more than 53 percent of all television viewers will also access programming...
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06.21.16
What Powers Creative Excellence at Cannes? Oftentimes, It’s Envy
If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised glare of "invidere" (Latin for...
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06.06.16
Rovi, TiVo And The Future Of Addressability
The recent acquisition of TiVo by the company Rovi triggered an odd memory for me. There was an off-leash beach near our apartment where my dog used to run amok – I’d take him there, cut him loose...
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05.12.16
Affiliate Marketers Can Do More Harm Than Good, Part 2
If affiliate marketing is part of your paid-search strategy, there is a 29% chance that one of your affiliates is stealing your most valuable Web traffic by way of hijacking URLs. In Part Two of this series,...
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05.10.16
Affiliate Marketers Can Do More Harm Than Good, Part 1
If affiliate marketing is part of your paid-search strategy, there is a 29% chance that one of your affiliates is stealing valuable Web traffic by hijacking URLs. In this two-part series, you will learn...
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05.05.16
Is Television Ever Going To Improve?
How will television improve over the next five years? It’s not a fair question, right? Improve for whom? Audiences? Networks? Advertisers? The reality is that it is transforming rapidly for each...
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