07.20.17
Trust Me: The Role Of Trust In Advertising
Following another week of extreme Washington drama, I turned on "Meet the Press." On that Sunday morning, Thomas Friedman lamented how little trust there was in the current political environment and how...
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06.06.17
This Portland-Based Full-Service Advertising Agency Makes CEOs Happy
In 2004, Portland, Ore.-based husband and wife Tim O’Leary, founder and CEO of creative shop Respond2, and Michelle Cardinal, founder and CEO of media agency Cmedia, decided to formally tie the knot...
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05.26.17
JOY MCCAMMON JOINS R2C GROUP AS DIRECTOR OF TALENT MANAGEMENT
R2C Group, the data-driven creative and media agency, announced today that is has hired Joy McCammon as Director of Talent Management. McCammon will provide strategic direction across all aspects of human...
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05.16.17
As E-Commerce Transforms Business, Agencies Must Follow
E-Commerce represents only 8% of total retail sales today, yet it feels like it’s everywhere. Soon drones will drop packages out of the sky on my doorstep within minutes of placing an order on my phone....
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04.27.17
PATRICK ACOSTA JOINS R2C GROUP AS SVP, MEDIA DIRECTOR
R2C Group, the data-driven creative and media agency, announced today that is has hired Patrick Acosta as SVP, Media Director. Acosta will be responsible for a team of 60+ media planers and buyers across...
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03.14.17
Programmatic TV Needs A Reboot To Scale
There’s no doubt that TV media planning, buying and measurement will be disrupted by the smart application of technology and data. There is a clear opportunity, given that $70 billion-plus is being managed...
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