02.12.18
How Can Persuasion Occur in a Distrustful World?
According to the most recent wave of the annual Edelman Trust Barometer, the U.S. is experiencing the worst ever collapse of trust in the survey’s history. Trust in the U.S. government fell a jaw-dropping...
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02.07.18
We All Worship At The Altar Of Super Bowl
Have you noticed that we no longer refer to the Super Bowl? It’s suddenly just … Super Bowl. Super Bowl is now like prom—it’s no longer necessary to say you’re going to the prom. The only folks...
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01.08.18
Are We Measuring TV Ads With The Equivalent Of The Click-Through Rate?
When I started my career, the ad server was just taking hold, making digital advertising measureable. We were off to the races. First, click-through rates: “This is amazing! People are clicking on...
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01.02.18
R2C GROUP GAINS LENDINGTREE ACCOUNT
R2C Group, a data-driven creative and media agency, announced today that after a formal review it has won the media account for LendingTree, the nation’s leading online loan marketplace. R2C Group will...
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12.11.17
Advanced TV Targeting: A Small Step Forward
I’ve sat through at least a dozen TV ad tech presentations that promise pretty much the same thing: the complete transformation of customer targeting for TV advertising. While the pitch outlines and...
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11.27.17
Now Hear This: Podcasts are Here to Stay
2017 has been a year of widespread change, but if there’s one certainty in the world of media, it’s that podcasts are here to stay. Not only has ad revenue grown 85% year on year, but from 2012 to...
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