04.13.18
How to scale an e‑commerce business with TV
Seeing e-commerce ads on TV was almost unheard of just five years ago, that is, unless you were selling steak knives or a fuzzy blanket with sleeves. Now, modern e-commerce-centered businesses can be found...
Read It03.28.18
DAVID KOHEL JOINS R2C GROUP AS FIRST EVER CHIEF TECHNOLOGY OFFICER
Data-driven creative and media agency, R2C Group, announced today that David Kohel has joined the company as their first ever Chief Technology Officer. As CTO, Kohel will be responsible for evolving the...
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03.07.18
From the Founders: Keys to Successful and Sustainable Startups
As industries continue to digitize and market transformations accelerate across transportation, energy, agriculture, and DTC, I attended Startup Grind in Silicon Valley to uncover what makes founders successful...
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03.03.18
Playing Games at Work
We live in a world surrounded by gamification. Your step tracker measures exercise. An app tracks water consumption and meals for “badges.” LinkedIn provides an update on how many searches you’ve...
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03.02.18
In Today’s Media Marketplace, Clout Is Overstated
You know that uncomfortable feeling you get when you do your grocery shopping in bulk? At first, you’re attracted to the idea of getting a deal on that Jello pudding snack pack. But, after your kids...
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02.26.18
TV Is Going Away (Or Not)
Telling people you work in TV advertising can be exasperating. The response typically goes something like this: "Do people even watch TV anymore? I don't." At least, that's what the CEO of a public...
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