03.13.17
Can Trump Manage America’s Brand?
I recently asked a salesman at Nordstrom’s if dropping the Ivanka Trump brand had impacted business. “Nope,” he smiled. “A guy just came in and dropped $700 on shirts he’d planned to buy somewhere...
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02.22.17
How I Accidentally Helped Elect Donald Trump
A year ago when Donald Trump emerged a serious political contender, I noticed how uncannily he followed the infomercial huckster bible I’d help develop two decades earlier. When I was in my twenties,...
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02.02.17
Swimming Against a Slow Tide: Perspectives on the Future of Television
A recent survey of media sales executives, fielded by R2C Group, gauged how the industry views the evolution of TV and the transformative trends and technologies that are in play today. The respondents...
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12.05.16
The Collapse Of Reliability
I don’t know about the rest of you, but I spend a lot of time these days looking for silver linings in every headline. Viewership may be down, I tell myself, but TV content consumption is way up! The...
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11.29.16
Traditional TV Views Stable, Millennial SVOD Use Rises
Traditional linear and pay TV viewing has remained basically stable for the most part with older viewers, but less so with younger ones. Over the past 12 months, 60% of baby boomers report their traditional...
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11.23.16
Is Picking A President Like Picking A Product?
As a brand strategist at an advertising agency in left-leaning Portland, Oregon that uses market research data to advise clients on how to effectively message and persuade people, it's been a rough few...
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