11.21.16
A Marketing Lesson from Donald, Hillary, David, Samuel and Ricky
The Trump win against Clinton will be analyzed for decades. It is, to understate the very obvious, a pivotal moment that will have mammoth consequences for the future of the USA and the world. The aftershocks...
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11.14.16
How Trump Win Explains Future Of TV Advertising
The second biggest story on Nov. 8 was the incredible failure of polling. Many were surprised by Trump’s triumph because the expectations going into election night were so different. A political pundit...
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09.09.16
How Advanced Analytics Are Shaking Up TV Ad Buying
For the last 50 years, brand advertising has focused on building awareness, while direct response used its power to increase sales. But in a TV marketplace where change is constant, this dichotomy is...
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08.11.16
The Reality Of Augmenting Television
If virtual reality (VR) and augmented reality (AR) aren’t in your video vocabulary yet, they probably should be. In my mind, these new technologies represent the most significant evolution to the...
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07.26.16
The Gig Economy is all about Hustling
While conducting ethnographic research in early 2013 for a digital DIY client, my team came across some interesting findings while interviewing Millennials in their homes. We discovered a number of people...
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07.12.16
Chasing Cultural Relevance In The Age Of OTT
In the late 1990s, when the internet was still relatively new, the “content is king” mantra was an overwhelming omnipresence that eventually fell victim to audience targeting. It was the net result...
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