02.08.16
Super Bowl 50: The (Fair) Price Of Impact
I worked in San Francisco for a few days the other week and was amazed to see street closures, insanely disruptive out-of-home (OOH) ads and a ton of work that was already being done to prepare for Super...
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01.11.16
A Cord-Cutting Wish List
You may have heard about eMarketer’s latest predictions on cord-cutting. By 2019, almost 23% of US households won’t be paying for traditional TV, compared to 17% currently. That’s a six-point bump...
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12.14.15
No Man is a Failure Who Has Stuff
The first few notes of “Dance of the Sugarplum Fairy” emanate from the TV. We see tiny feet descending carpeted stair steps. A child’s hand slides along the banister. A woman with her husband’s...
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12.07.15
A Simple Trap: Television And The Legacy Of Digital Accountability
Back in 2004, I got into a discussion with a client about the meaning of click-through rate (CTR) as a digital display metric. I argued that outside of being a loose gauge for creative appeal, it was essentially...
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11.09.15
How To Create Online Video Ads That Work
Online video ads are one of the fastest growing advertising media, and brands are taking advantage of it to grow awareness and -- now, more than ever -- drive transactions. An increasing number of consumers...
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11.03.15
The Tower Of Jargon: How Video Content and Media Are Converging And Diverging
Video content viewership has long been converging, with the content we watch on TV, a device or OTT platform becoming the same content. This means that as consumers, the distinction between our TV viewing...
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