02.10.15
Old People Aren’t the Only Ones Watching TV
There’s no doubt that an evolution is taking place in the world of TV. Recently, The Washington Post attempted to neatly characterize this change with its pithy statement that “TV is increasingly for...
Read It01.21.15
ChristianMingle.com Launches New Ad Campaign Created by R2C Group
PORTLAND, OR –January 21, 2015 – R2C Group today announced the launch of a new ground breaking campaign for ChristianMingle®.com, the largest and fastest growing online community for Christian singles....
Read It01.02.15
Why Marketers Should Make A New Year’s Resolution to Buy More TV
The end of the year always marks a time for us to think about the year past, create plans for the future and make our New Year’s resolutions for what we want to change. While some experts have predicted...
Read It01.02.15
TaxACT Launches “DIY America” Campaign with Agency R2C Group
PORTLAND, OR –January 2, 2015 -- On January 1st, TaxACT.com launched its "DIY America" campaign, promoting the company’s tax return software. The advertising, made up of :15, :30 and :60 spots, will...
Read It12.01.14
Amplify the View: Moving Beyond the Single Screen
When it comes to media interaction, consumer behavior and expectations have changed. Too often, brands that focus on TV as their primary marketing channel don’t dedicate enough attention to the benefits...
Read It09.09.14
Web Brands Find TV Within Reach
It’s been almost seven years since the start of the Great Recession, although some entrepreneurs are still feeling the pain as if it were yesterday. Online businesses as a category, meanwhile, are beyond...
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