07.27.15
Agency Lessons Learned from Working with Dot Coms
Through the years my agency and those in the direct response industry have worked with many an entrepreneur to launch a product on television and offline channels to drive direct sales. What we are seeing...
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07.27.15
Blinds.Com Selects R2C Group as TV Creative and Media Agency
PORTLAND, Ore. – July 27, 2015 – R2C Group announced today that it has been selected as the TV creative and media agency for Blinds.com, the #1 online provider of blinds, shades, shutters, and draperies...
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07.01.15
A Programmatic Promise
Word has it that ad tech companies have taken over this week at Cannes and that is no surprise because “Programmatic TV Buying” is a resurgent hot topic that has been looking for a new spotlight for...
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05.26.15
Tune In To Listen
Check out R2C Group's newest brand campaign! The R2C Group NPR spots have launched around the country, so make sure to tune into the following programs: Morning Edition BBC World Service On...
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05.20.15
Why TV Should Be ‘Up Front’ and Center for Retailers (Pun Intended!)
Spring is here and so is the Upfront. So TV is on everyone’s mind whether you participate in the Upfront or not. While some experts have predicted the decline and demise of television advertising, I...
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05.04.15
Gunfight at the Podcast Corral
I’m an advertiser that likes podcasts. Low clutter. Captive, engaged audiences. Relatively low out-of-pocket costs for the most part. Great potential for contextualized messaging. Digital –...
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